About Us
The site was founded by Yan Pronin who has 15 years of progressive leadership experience working for world's largest resorts: Caesars Entertainment, Tropicana Entertainment and SLS Las Vegas. Yan, also, has advised Warner Bros., and Toyota Motors on innovative ways of optimizing revenue. Currently Yan is a Management Consultant with 8020 Consulting - a premier Financial Cosnusulting firm in Southern California. Yan holds an MBA from University of Southern California's Marshall School of Business, Graduate Certificate in Applied Statistics from Penn State University, and BBA from University of Minnesota Duluth (cum laude).

This Blog is devoted to developing best practices in Revenue Optimization, educating anyone curious about fascinating world of pricing and, of course, learning and educating ourselves on the subject.

Currently the blog has a small team of freelance contributors and we are looking for more.

If you find value in this site we don't ask you to support it (way too expensive) - just buy us beer, prefferably a monetary equivalent. 

(photo: Yan Pronin at USC Marshall School of Business)
“You can't always get what what you want”
(Mid 20th Century Philosopher M. Jagger)


If you are a pricing expert (or even just think that you are one), and want to publish an op-ed piece please send us an e-mail.